Walmart Response to Target

Number of Walmart locations within 15 minutes of Proposed/Pending Target

• No Target within 15 minutes: 177 Walmart Locations
• 1 Target within 15 minutes: 80 Walmart Locations
• 2 or more Target locations within 15 minutes: 82 Walmart Locations
• The most "Targetted": Burlington Walmart Superstore is within 15 minutes of five proposed Target locations

Walmart's Reaction to Increased Competition

• Walmart announces plans to complete 73 locations by January, 2013. 39 of these locations will be leases aquired from Target (Canada Newswire)
• Walmart launches magazine in April 2013, set for 6 issues per year, highlighting Walmart products (Toronto Star)
• In January 2013 Walmart announces plans to complete 37 new superstores by the end of January 2014, bringing their store count to 388 by that date (Canada Newswire)
• Walmart dedicates itself to promoting a "green image" by using renewable energy (Walmart)
• Has increased the number of baby products and related sales to maintain a large share of the baby goods market (Globe and Mail)
• Walmart announces their plans to hire 4,000 new employees by the end of 2013, as well as the largest sale in Walmart Canada history for July 2012 (RetailWire)
• Walmart opens remodeled store in Newmarket, with a 65 day turnaround (Toronto Star)
• Targeting more dense, urban areas, with smaller than average stores (Globe and Mail)